Web 2.0 and trying to bring it inhouse

There are so many blogs and people twittering on about Web 2.0 and how social networking is going to transform businesses. Can anyone seriously admit to the fact that most companies are still way behind on transparency and keep their employees in the dark most of the time. Knowledge is power after all so hord it, don't let anyone else in on it. Thats the mindset in businesses today, how will social networking change that anytime soon? Who is going to mandate the organization to blog or wiki their minds so that others can gleam the previously unknown?


Who wants to stand out and advocate web 2.0 principles to the company? isn't that like saying "yes, I'm here, fire me..."


Web 2.0 is what facebook like concepts? can we really have an internal facebook and expect to get away with saying what we want? I doubt it. It is the young though who twitter and blog and facebook, the youngsters will determine how deep the transformation will go in an enterprise right? But the olds are the ones holding the purse strings, they surely don't want to invest in web 2.0 like technology, thats like writing yourself out of a job right?

So how will any sort of Enterprise 2.0 initiative move forward?